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Putting the thumbscrews on management information

WE live and work in a quantitative world. When you have command of the facts and figures that drive your practice, you stand a better chance of getting the results you want. Here, Ray Girotti argues that it is important to understand how the presentation of management information can be manipulated, and how to interpret it accordingly.

Ray Girotti has been involved with the profession since 1987. He initially worked as a veterinary technician and veterinary nurse in the USA and London, before taking on a commercial role for two veterinary service companies. For the past 12 years he has worked in practice management, and, since 2003, he has been with the Goddard Veterinary Group as regional manager for south-west London. He holds the certificate in veterinary practice management and was awarded an MBA in 2001.