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Information overload? Tools for tactical decision making

IT COULD be argued that there is too much information available to managers of veterinary practices these days. Most practices are computerised in one form or another, and a range of of benchmarking systems, journals, external business and trade information all create an environment that simply wasn't there just a few years ago. However, all this information has raised a new set of problems: how to interpret and use it. As Ray Girotti explains, in order to make information work for the practice, you must know what types of questions you want to ask, and have the discipline not to get side-tracked along the way.

Ray Girotti has been involved with the profession since 1987. He initially worked as a veterinary technician and veterinary nurse in the USA and London, before taking on a commercial role for two veterinary service companies. For the past 12 years he has worked in practice management, since 2003 with the Goddard Veterinary Group as regional manager for southwest London. He was awarded the Certificate in Veterinary Practice Management in 1997 and an MBA in 2001.