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How does your practice measure up?

KEY performance indicators are used by many businesses to record and monitor how they are doing. Clearly, parameters need to be chosen that are relevant and meaningful, but most importantly they should be ones that are key to delivering success for the business. As Peter Gripper discusses, the practice's `softer skills' can be just as revealing as some of the more traditionally monitored financial data. The benefit of keeping tabs on exactly what is happening within the business is that managers are then able to take appropriate action for progress.

Peter Gripper is a director of Anval, which offers an advisory service on practice management and finance. He has written articles and contributed to texts on practice management and marketing, and is coauthor of the book `Veterinary Practice Management', now in its third edition, published by Blackwell Science.