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Are subscription schemes the way forward for farm animal work?

VETERINARY practices face the prospect of losing income from medicines sales as a result of recommendations from the Competition Commission and other inquiries, and changes in legislation. This is likely to hit farm and mixed practices particularly hard, as they are already suffering the consequences of the decline in agriculture in the UK. To counteract this, David Reed’s practice in Falkirk decided to set up a new scheme for its farmer clients which offers certain discounts and preferential services, in exchange for an annual fee. A year down the line, he describes how the practice and those clients that have elected to join the scheme have benefited, and provides advice to practices contemplating going down a similar route.