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In Practice 21: 330-335 (1999)
© 1999 British Veterinary Association

Promotion of PML medicines sales in practice

John MacFarlane

ALL veterinary practices retail PML medicines to some extent, but only a few actively promote their sale so that they become an integral and important element of practice turnover. Here, John Macfarlane considers whether PML promotion is a worthwhile practice objective.






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Copyright © 1999 British Veterinary Association