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In Practice 18: 448-450 (1996)
© 1996 British Veterinary Association

Is no news, good news?

BRADLEY VINER

COMMUNICATIONS has been one of the major growth industries of recent years, and this trend seems set to continue. The media explosion has had both good and bad effects. However, the media have become much more accessible to the public which has developed an almost insatiable appetite for stories. The companion animal branch of the profession has thrived in recent years because of the importance of the bond between humans and animals, and it is this same bond that makes items involving pet animals so popular. In this article, Bradley Viner gives some advice on how to handle the different arms of the media to maximum effect.






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Copyright © 1996 British Veterinary Association