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In Practice 18: 390-391 (1996)
© 1996 British Veterinary Association

Client surveys in large animal practice

JULIE HOYLAND

KNOWING what their farming clients want is becoming increasingly important for practices which derive some or all of their income from large animal work. A commitment to formal client research may well prove a worthwhile investment for any practice which is concerned with offering a first class service to clients in a competitive environment, or with ambitions to offer new large animal services in an attempt to increase the income from a dwindling client base.






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Copyright © 1996 British Veterinary Association